Born to dare
Born from the will to go beyond the standards, Tudor’s watchmaking philosophy draws its inspiration from its heritage, while incorporating state-of-the-art technology, exclusive innovations and pioneering creativity.
Created by the founder of Rolex, Hans Wilsdorf, the Tudor Watch Company was born with a mission to explore new territories, offering “a watch that (his) agents could sell at a more modest price than (his) Rolex watches, and yet could attain (its) standards of dependability”.
The Tudor of today has not drifted away from the original vision. While strictly adhering to the fundamentals of excellence, the design of a Tudor watch reinterprets a rich history to create something truly unique – a bold fusion of the original and the contemporary in an unrivalled proposition.They also never shy away from pushing the boundaries of what’s new, experimenting with unusual materials, combinations and inspirations.
A Tudor watch is built for those who dare to step out of their comfort zone. It is designed to perform in all and every condition. From a refined evening out to the most extreme environments imaginable.
Today, from pure purpose-built tool watches to timeless elegant dress watches, the Tudor collection perpetuates that spirit of supreme dependability, having every single watch undergo a strict and demanding testing protocol guaranteeing precision, waterproofness and robustness, beyond industry standards.
The wearers of a Tudor today are not so very different to those of the past. They are people with unconventional attitudes. People with ambition. People who are willing to pursue their passions – no matter where they take them. Like Tudor, they believe in learning from and building on past experiences to inform how they think and behave today.
Those who wear a Tudor share a thirst for discovery. A spirit of adventure. And the will to go further. They are curious. They are fearless. They are born to dare.