+421 2 54 64 78 52 Slovenčina

Our story

Our company has been a leader in Slovakia in the sale of watches and jewellery of prestigious world brands since 1991. It all started under the nameART JUWELin the shop on Laurinskástreet in Bratislava.


Freely moving diamonds dancing between two sapphire crystals have been admired by our clients since 1996.

It was in that year when our story with watch-making and jewellery company of world name and quality - CHOPARD started.


We have entered the world of legend, top performance and power in the same year.

In 1996 we are starting cooperation with the brand BREITLING - specialist in manufacture of Swiss chronographs.


Year 1999 was full of changes; Art Juwelwas renamed to SHERON.


At the end of 2004 Sheron celebrated 5th anniversary of its changed name and our clients celebrated twice: during Christmas and at vacation in romantic Paris they could have won.


ROLEX, king from the realm of top chronometers, comes to Slovakia. The most world-famous watchmaking brand exclusively only in Sheron.

In 2006 we established all previous shops into a single pilot one - luxury shop on Panskástreet in Bratislava. The Swiss architectonic office Obrist, the same one which provides services also for Rolex in furnishing its boutiques, took care of the jewellery shop interior.


We have also become a certified service for Rolex and Breitling brands. We provide not only periodic repairs, but also complete general servicing.


Cooperation with the master of innovation in the field of haute horlogerie - the brand ULYSSE NARDIN starts.Marine symbolism still remains an essential part of this Swiss manufacture, which specialised in the manufacture of precise maritime chronometers since its establishment.


The first issue of magazine Timeless by Sheron is out in 2008 as inspiration for all lovers of exclusive watches and jewellery.


On invitation of our partner Rolex we experienced among 234 800 visitors the automobile race atmosphere of the77th year of Grand Prix of Endurance in Le Mans.


The watchmaking manufactureAudemarsPiguetproduced on our request 2 exemplars of gold watches with complication of eternal calendar and "equation of time". It is an indicator of difference between the real solar time as compared to mean solar time (civil/commonly used). Associated indicators of sunrise and sunset as well as solar culmination at 11h52` were calculated for the geographical position of Bratislava city and this information was indicated also on the inside lunette of both watches.


Magazine Forbes featured the theme "20 years of Slovak business" in September 2011 including also interview with Ms Helena Krasňanská, who has been Sheron owner for whole two decades.


We extended cooperation with UlysseNardin. We reserved own corner with logo for this brand and completed the collection in the shop with more unique pieces. We also visited the UlysseNardinmanufacture and training directly in Swiss Le Locle.


A complete reconstruction of our service took place. Authorised watchmaking workshop is available for clients 6 days a week.

The"Rolex outdoor clock" project was successfully completed.


TheRed Bull Air Race World Championshipcomes bank after three-year long break with even higher emphasis on pilot skills than ever before.We not only experienced the excellent Breitling show in Croatian town of Rovinj, but we have been also behind the scenes of preparation for this grand show.


A union of three enduring brands – ROLEX, SHERON, OBRIST – translates to one common outcome: our new interior, where the emphasis is on originality, exclusivity, and extraordinary design.


Don’t miss a unique experience and enter the paradise of genuine luxury and elegance. We will be glad to provide you with all information about brands, news and limited editions and advise you in choosing. We are looking forward to see you.